Effective internet marketing begins with the business plan. One of the reasons that franchises are such a popular offline business model is that they present a plan for making hamburgers or tutoring kids. Having a plan is one of the most important things in business and a key component of effective internet marketing.
The first thing I want to ask you is whether you want to have an internet marketing business or an internet marketing hobby. There?s nothing wrong with making a couple hundred dollars a month doing something that is kind of fun. But it?s not a business. It?s a hobby. Effective internet marketing means treating it like a business.
The first step of your plan needs to be your long range strategic goals. How much do you want to be making? What are your resources to get there? Steven Covey made popular the saying ?begin with the end in mind.? That means, look down the road 5 years or so and find out where you want to be. Then you can plot backwards what milestones you need to meet to get there.
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